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Most Entrepreneurs Fail

Not because of a shitty product/service.

Actually, it has nothing to do with the external world...

Most entrepreneurs who fail lose their own mental battle within.

Which usually leads to them giving up on their business idea and closing shop.

How do I know? Because I speak from experience. My first attempt was a personal failure.

However, the business did not go bankrupt or lose money, it was making money.

The issue was with me and the challenges I had running my first business.

Having to wear all the hats for the first time was overwhelming.

Which caused me to stop believing in myself anymore.

So when a full-time opportunity came up.

I decided to take the easy route.

And I accepted...

The Challenge

Entrepreneurship is hard AF.

This is why most people prefer a salary.

Salaries are consistent, repeatable, and secure.

Until they're not, but that's an entirely different storyline.

For some reason, a salary is perceived as a less risky income source.

The risks are more or less the same though. Which is how I landed on this theory.

It's easier! Less decision-making, fewer hats to where, less responsibility, less pressure, etc.

Let's get one thing straight though. Neither option is easy, both options are hard.

That said, you need to eliminate this criterion from your decision-making.

Because when two things are hard, most choose the easier option.

Even when the slightly harder option is better for them.

If you ever want to succeed as an entrepreneur.

You need to accept that it's difficult.

This is step number one...

The Rise

As things got more difficult.

I became overwhelmed and feared failure.

This is why I ended up taking a full-time position again.

Although I knew in my gut that it wasn't the right decision to take.

Luckily, even though I went against my gut, there was a reason I had to return.

It had been almost 4 years since I last experienced going to the office regularly for work.

The action alone reminded me of all the reasons I decided to start my own biz.

Don't get me wrong, I really enjoyed having some colleagues again.

But the office isn't for me. Never was, and never will be.

I needed that reminder to find my confidence.

And re-evaluate what I want in life.

The Turning Point

It was time to choose my hard.

And I knew what hard was right for me.

That said, I felt more confident this time around.

I was familiar with the experience and all the challenges.

On top of that, it was the only option where I could control my time.

Which is the most valuable thing you have. Why would you give away control?

Going back to the office was what reminded me of how important my time was to me.

So important, that I'd rather work harder and make less money in the short term.

In the end, it really had nothing to do with the money I was making.

The money was not able to quiet the voice deep within.

Actually, the voice only got louder and louder.

Until I finally listened to it...

The Lesson

You really have to believe.

It sounds cheezy, but it's the foundation.

If you don't believe, you might as well not even start.

Instead of focusing on executing, you'll be looking for excuses.

From my experience, you can't run a successful business without laser focus.

And there is no better way to focus your efforts than to really believe in what you offer.

This is why I believe most entrepreneurs who fail, lose the battle within first.

They stop believing in themselves and the business they're running.

Before you know it, they are back in the office once again.

You need to find a way to believe every single day.

Here's what I do...

During my daily morning meditation practice.

When only concentrating on the breath.

I use a mantra for every breath in.

And say, "believe in yourself"

Instead of counting.

Try it...

With Love,

Steven Arthur George

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