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It's The Worst Way To Fail

And has nothing to do with external factors


But has everything to do with you and your mindset…


As many of you know, I started working full-time again this fall


Full transparency, it has not been easy for me to make the transition


From 2018-2022 I worked from home, 3 years full-time and 1 year freelance


Which meant going to the office (3 days a week) was difficult to adjust and adapt to


That said, I joined the company for reason and believed in what we were doing


I also realized that my timing for going out alone was a bit pre-mature


There were only 5 companies in Portugal commercializing


And one of them was my previous employer


Another was my current employer


I didn’t have many options


I thought I failed…


New Opportunities


No, I didn’t go bankrupt


In fact, I didn’t even go into my savings


For 12 months, I made more than I was spending


That in itself was a win, but I had to do it a different way


By working with clients that were not part of my desired target market


I did some writing for a consulting firm, and advised a cannabis tech company


Both services being things I did not plan on offering as a cannabis advisor


That said, they were both things that brought in revenue and paid bills


Without them, I would have had to go back to being an employee


Not by choice either, it would have been forced upon me


Assuming I didn’t want to move back to Michigan


And live in my parents’ basement again


Which was not an option fam


So, I took the clients…


Blindsided


You never see it coming


But that’s how it’s meant to be


Or it wouldn’t have the impact you want…


Unfortunately, it shows up whenever the hell it wants


For me, it didn’t show up until I started creating content every day


Most times in the form or written posts on LinkedIn and my personal blog


Yeah, the one you are reading right now that doesn’t talk about cannabis much


Why?


Because when I started writing, I naturally had other things to talk about


One of the main ones being my personal development journey


Something I started 5 years ago after leaving the states


But I didn’t know what to do with this new info


It had nothing to do with my advising


And wasn’t a service of mine


I was confused…


Know Your Worth


I totally missed this


And had zero self-awareness


Wondering through life as a puppet of sorts


Believing that my work defined me and made me, me


And that I had to be one dimensional with no ability to explore


But then I had a crazy idea…


I thought, why can’t I do both? Why can’t I work in the industry I love


But also build my own community online and share my stories and knowledge


This would then allow me to keep writing about the topics that I enjoy


While having a great opportunity within the cannabis industry


So, that’s exactly what I decided to do with a prospect


One I was not able to land as a client of mine


But who offered me a full-time position


The result?


I found a middle ground…


The Lesson


Failure is subjective


And we beat ourselves up a lot


Did my advising business go amazingly well?...


No, it didn’t. I failed at some things, but also succeeded in others


And I learned a hell of a lot about what I was capable of as an individual


In fact, it was definitely a top 5 breakthrough experience for me in my life thus far


Now, I’m no longer afraid of going out on my own again and failing miserably


If I looked at my business as a total failure, then I probably would be


But it wasn’t a total failure at all, even if I told myself it was


Just because I decided to “go back to work” again


I was focusing on all the wrong things


Instead of on what I created


Which was the best


Of both…

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Please feel free to reach out with any questions you have or if you would like to be a guest on the CannaBeMe podcast! I am also open to collaborations and would be more than happy to chat about any projects I could help with...

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