Don't Hate The Player

Hate the game.

Well, that's what they say...

Because in the end, it's your decision.

You can either see through their BS, or you fall for it.

But as long as they're not lying to you, are they really a player?

That's a question you'll have to answer for yourself after reading this.

But in my opinion, as long as they play by the rules, you can only blame yourself.

Did you ask enough questions? Did you ask for referrals? Did you do your homework?

If you don't put in the work, you can't expect to be satisfied with the end results.

And with all the competition today, we're always looking for an edge.

A way to differentiate ourselves from the other competitors.

Just like you've done when you want something.

You have to find a way to stand out.

You have to be different.

You have to sell...

Bad Name

I used to hate it.

Why? Because it's hard.

And you get rejected all the time.

I also didn't want to be the "used car salesman".

You know, the one that everyone gives a bad name in sales.

But after over a decade of being in sales roles, I understand its importance.

Because you're selling all the time, even if you don't realize it, it's a part of your daily life.

Whether it's with a colleague, a partner, a friend, or a family member, it's all similar.

That said, I bet you never think of yourself as a bad person when you sell.

You do it unconsciously to get what you want and persuade people.

Without it, you would always fall victim to someone's agenda.

Because you're not putting in the work to follow yours.

That's the reality. Selling isn't a bad thing at all.

In fact, I would argue that it's necessary.

If you want to build your reality.

And be your true self...

Communication

In the end.

That's all it really is.

A form of communication.

And the better you communicate.

The better chance you have to make a sale.

Simple as that...

But if you want to communicate well, you need to be aware.

Aware of who you're trying to help and what you're helping them with.

So that you can help them solve their problem and achieve their desired outcome.

But if you aren't aware of the above, it's difficult to communicate a solution.

Here's what you need to do...

Start with understanding everything about your target client/customer.

Especially how they communicate, so you can be similar too.

This creates a safe place for them to share their needs.

Then listen, listen, and then listen a little more.

This will identify the need or problem.

So you can provide a solution.

And a desired outcome...

The Game

Think about it.

What if sales didn't exist?

Would you be better or worse off?

I'd argue that you'd probably be worse off.

Because in most cases, there is value behind the sale.

It's why the product/service costs money or an exchange of goods.

The product/service often solves a problem or improves something for you.

If not, the individual selling the product/service would struggle to produce any sales.

Sales is often a game though, or as I like to call it, a dance. Giving and taking.

On one side, the buyer is trying to get what they want from the deal.

On the other side, the seller is trying to get what they want.

Both parties can benefit from the sale taking place.

But it only happens when they're aligned.

This is the game you're playing.

The game of alignment...

The Lesson

I'm not 100% sure.

But I have a good feeling about it.

Sales is the main ingredient holding you back.

Even though you're selling all the time in day-to-day life.

For some reason, when you have to sell your product/service, you stop.

It's why I believe most people don't build a personal brand and create content.

1) They either have no idea how to sell or where to get started so they never even try.

or

2) They are afraid of attaching their brand to a product/service that doesn't sell.

Both are bad excuses for not taking a chance on yourself and your offer.

Because you all have some type of value you are able to provide.

But the only way others benefit from it is if you sell it.

Trust me, you can all learn to sell with practice.

And personal branding is great practice.

In fact, it's an easier way to sell.

Why?

Your content sells for you.

So...

Don't hate the player.

Or the game...

Learn to love them both!

With Love,

Steven Arthur George