"From day one, Steven displayed the presence and commitment of a seasoned professional. Intelligent, selfless and self-directed, Steven became a significant contributor to Tilray’s dramatic growth. He provided thoughtful strategies, became a trusted colleague amongst a diverse multi-country team, and executed tasks (from the mundane to the most difficult) with patience and precision." Woody Pastorius - Former Tilray CRO
I was born and raised in Michigan (USA), which passed medical cannabis regulations in 2008. This is where my cannabis industry journey began and in 2010 and 2011, I cultivated and harvested my first legal cannabis plants. I then worked with dispensaries in my area to help provide cannabis flowers to local patients.
In 2017, I moved to Lisbon, Portugal to get my MBA. This was after 5+ years working in the financial industry in Nashville, Tennessee. It was here in Portugal in 2018 where I entered the European cannabis industry and started my professional career in cannabis with Tilray. Throughout my 3+ years with Tilray I wore two hats, Country Manager of Portugal and Spain & European Alliance Manager.
As Country Manager, we received marketing authorization for the FIRST cannabis dried flower in Portugal. This was one of the greatest accomplishments of my life, and I will never forget the feeling of knowing the Portuguese patients now had access to cannabis in the pharmacy. As European Alliance Manager, I successfully completed some of the largest medical cannabis exports in Europe to date, and had the opportunity to work with partners in Germany, Israel, Spain, Malta, and the UK.
In July 2021 I left Tilray and now offer my own advisory services. If you are looking for a knowledgeable and experienced cannabis industry professional, contact me at the bottom of the page...
CANNABIS COMMERCIAL STRATEGY
Strategic Analysis - Market Analysis and Customer Segmentation
Commercial Approach - Offer, Pricing, Sales Strategy, Positioning Statement
Commercial Plan - Marketing, Value Proposition, Branding, Messaging, Content Strategy
PORTUGAL MEDICAL CANNABIS LICENSING
Project Management Services For Cannabis Licensing in Portugal (Cultivation and Manufacturing)
Business Plan Development with Local Medical Cannabis Industry Knowledge
Hourly Advisory Calls Regarding the Licensing Process